Use cases · Emails and messaging
Would they open it? Would they read on?
Emails, posts, headlines and announcements, each tested where it lives: in the inbox between other emails, in the feed before “see more”, at the top of a page.
Get early accessWhy it matters
An email gets a glance in a crowded inbox.
Your email sits between twelve others. The sender and the subject decide whether it is opened; the first two lines decide whether it is read. Most of the work in the rest is never seen.
1 of 12
is where your email sits
How it works
Test it where it lives.
Message
Ad
Web page
Subject: Your last breach took 9 days to contain
From Lena Hartmann, Northwall
Paste the email or post.
Subject, sender, body. Or a LinkedIn post, a headline, an announcement. Add the current version to compare.
Heads of procurement at logistics firms
Say where it lands and who gets it.
In the inbox, in the feed, at the top of a page. “Heads of procurement at logistics firms.”
0
of 300 have reacted
“I’d open it. Then I’d stop at the second paragraph.”
300 people scan it, then read as far as they would.
Each one says whether they would open it, how far they read, and what they took away.
What you learn
Four things, every message.
Compared with your current email
Clearly stronger
Weaker
About the same
Clearly stronger
Which version is stronger.
Your new message against the current one: clearly stronger, about the same, or weaker.
Sender
0%
Subject
0%
First line
0%
Rest of the body
0%
Would they open it.
Whether the sender and subject earn the open, next to the other emails in the inbox.
Subject reads like a threat
0%
“Feels like a scare tactic. I skipped it.”
Wants the point sooner
0%
“Two paragraphs before I know what you sell.”
What they take away.
What people think you said, set against what you meant to say.
Rewrite the subject as a plain offer
Put the point in the first line
Cut the third paragraph
What to change.
Three concrete changes, each tied to something they read or skipped.
Your current version
Your new version
Clearly strongerYour current version
Your new version
Clearly strongerWhat you do with it
Rewrite the subject line before you hit send.
Change the subject people skipped. Put the point in the first line. Cut what nobody read. Send the version that won, to the whole list.
Get early accessYour audience
Who judges it.
Heads of security at mid-size European banks
Messages are judged by the people on your list: the right roles, seniority and industries, in the inbox they really use.
See how audiences are builtTest your next launch on your customers first.
Your first audience can be ready this week.
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