Use cases · Emails and messaging
Emails, posts and messaging, tested the way they reach people.
Emails, posts, headlines and announcements: what they take away and what they doubt.
Same ad, three headlines
The same ad, three ways to say it.
New A is leading against today’s ad.
Today’s ad
New A
Take forward“A deadline I can picture.”
CISO · insurance · 3,800 staff
“Before lunch? I’d want to see that proven.”
Head of security · bank · 1,200 staff
New B
Fix first“Every breach? In 10 minutes? Hard to believe.”
Head of IT security · logistics · 900 staff
Why it matters
An email gets a glance.
The sender and the subject decide whether it’s opened; the first lines decide whether it’s read.
How it works
Test it where it lives.
Message
Ad
Web page
Agentless CNAPP for multi-cloud environments.
Paste it.
The email, the post or the line, and the version you use today.
Software security buyers in Europe
Say who it’s for.
“Finance leads at mid-size SaaS companies.” We build the audience; you check it.
100
of 100 simulated buyers have reacted
“The acronym stack is exactly what every vendor does to signal seriousness without saying anything useful, and ‘deep context’ means nothing to me.”
See how they react.
Each one says what they took away and what they doubt.
Compared with your current email
Which version is leading.
Your new version against the one you use today, and why.
Subject reads like a threat
“Feels like a scare tactic, not an offer.”
Wants the point sooner
“Two paragraphs before I know what you sell.”
What they took away and doubted.
In their own words, set against what you meant.
Rewrite the subject as a plain offer
Put the point in the first line
Cut the third paragraph
What to fix first.
Ranked, each tied to something they saw or said.
What you do with it
Fix it before it goes out.
Change the line people doubted. Put the point first. Send the version that’s leading.
Get early accessYour current version
Your new version
A leaning aheadYour audience
Who sees it.
Heads of security at mid-size European banks
The buyers you describe: roles, company sizes, industries and countries, each with their own traits. Saved, so every version is seen by the same people.
See how audiences are builtSee how buyers react before you spend.
We take on two new teams at a time.