Use cases · Instagram posts
Would they stop on it? Would they read the caption?
Upload the post and its caption. We put it in a feed and tell you whether people stop, what they see in the picture, and whether the caption gets read.
Get early accessWhy it matters
A picture gets a second.
The picture does the work. If it does not stop the thumb, the caption never gets read and the button is never seen.
1 s
is what a square gets in the feed
How it works
Test it where it lives.
Message
Ad
Web page
Instagram post · northwall
Picture and caption
Upload the post.
The picture and the caption. Add the version you would post today to compare.
Marketing leads at consumer brands
Say whose feed it shows up in.
“Marketing leads at consumer brands.” We build the audience and the feed around them.
0
of 300 have reacted
“Nice picture. No idea what it’s for.”
300 people scroll past, or stop.
Each one says whether they stopped, what they saw in the picture, and whether they read the caption.
What you learn
Four things, every time.
Compared with your current post
Clearly stronger
Weaker
About the same
Clearly stronger
Which version is stronger.
Your new message against the current one: clearly stronger, about the same, or weaker.
Picture
0%
Text in the picture
0%
Caption
0%
Account name
0%
What they saw in the picture.
Which parts of the picture were seen in a second, and which never were.
Picture doesn’t say what it is
0%
“Looks like a bank ad. Or an app. Not sure.”
Caption never read
0%
“I don’t read captions unless the picture makes me.”
Why they stopped, or didn’t.
What pulled people in and what they scrolled past, in their own words.
Put the one word people need in the picture
Make the button part of the picture
Shorten the caption to one line
What to change.
Three concrete changes, each tied to something they read or skipped.
Your current version
Your new version
Clearly strongerYour current version
Your new version
Clearly strongerWhat you do with it
Fix the picture before you post.
Put the point in the picture, not the caption. Make the one word people saw the big one. Post the version that won.
Get early accessYour audience
Who judges it.
Heads of security at mid-size European banks
Posts are judged by the people you want to reach: the right ages, interests and countries, scrolling the way they really do.
See how audiences are builtTest your next launch on your customers first.
Your first audience can be ready this week.
Get early access