See how buyers react before you spend.
Put your ad and the page it leads to in front of simulated buyers, set up from the buyers you describe. See which version is leading, and why.
Your first check can be a blind test on your own past results. We call them before we see how they did.
How it works
Three steps.
Message
Ad
Web page
halvarden-launch-v2.png
Send your versions.
Your ads, the page they lead to, emails or posts. Add the version you run today to compare.
Heads of security at mid-size European banks
Describe your buyers.
One sentence, like “heads of security at mid-size European banks”. We build them; you check them and correct them in plain words.
100
of 100 simulated buyers have reacted
“The tagline is catchy but it tells me absolutely nothing — ‘before lunch’ is marketing fluff, not a metric, and that already makes me suspicious.”
See how they react.
Each one glances, reads and thinks it through in their own words.
Inside a check
Five steps behind every answer.
Your buyers, built person by person.
Your sentence becomes a recipe of roles, company sizes, industries and countries, with the links between them: bigger companies, bigger teams; longer careers, more senior titles. Then each person gets their own traits: how sceptical they are, how carefully they think, how much the topic matters to them, whether they know your brand.
Heads of security at mid-size European banks
Role
Company size
Industry
Country
Head of security · bank, 1,900 staff
sceptical
careful thinker
topic matters
knows the brand
appetite for risk
The glance.
Our attention model, trained on real eye-tracking recordings, estimates where each person’s eyes land in the first two seconds. Each one sees only what they’d notice; the small print stays unread.
The reaction.
Each person meets your ad, email or page as it would reach them, and thinks it through: what they noticed, what they think it is, whether it matters to them, what they take away and what they doubt.
Head of security · bank, 1,900 staff
Noticed
the 10-minute line
Thinks it is
a cloud security tool
Matters
somewhat; breaches do
Doubts
“10 minutes”
Takes away
a faster deploy
The page.
Each person sees your ad, then your page. We quote what they expected and what they took away.
The promise
“Deploys in 10 minutes”
“The headline is reasonable but I’m not seeing the ‘10 minutes’ claim backed up anywhere on this screen, and ‘complete visibility’ is the kind of thing every vendor says.”
Head of IT Security · Pharmaceutical manufacturer, 720 staff
The verdict.
Your versions are compared head to head on their wording. The people explain the verdict; they don’t vote on it.
Verdict
A
Take forward“Contain any breach in six hours.”
Says something specific.
B
Fix first“Security posture, simplified.”
Could be any vendor’s line.
A leaning ahead on the wording.
The same people see every version and every rerun, so each test is a fair fight.
See the full method →What you get
An answer you can act on.
Compared with your current ad
A
Take forwardA leaning ahead
B
Fix firstWhich version is leading.
Which one is leading, and why.
Headline
nearly all of 100
Logo
about 60 of 100
“Deploys in 10 minutes”
about 50 of 100
Button
about 10 of 100
What they noticed in two seconds.
Which parts were seen at a glance, and which never were.
Doubted ‘Stop breaches before lunch’, in their own words:
“The tagline is catchy but it tells me absolutely nothing — ‘before lunch’ is marketing fluff, not a metric, and that already makes me suspicious.”
Took away
“Some kind of security product from a company called Halvarden, probably a detection or response tool.”
What they took away and doubted.
In their own words, set against what you meant.
Back up the headline
Say what Halvarden does
Make the name easier to see
What to fix first.
Ranked, each tied to something they saw or said.
The promise
“Deploys in 10 minutes”
“The headline is reasonable but I’m not seeing the ‘10 minutes’ claim backed up anywhere on this screen, and ‘complete visibility’ is the kind of thing every vendor says.”
Head of IT Security · Pharmaceutical manufacturer, 720 staff
What they expected, and what they took away from your page.
In their words.
Your audience
One sentence in. Your buyers out.
Heads of security at mid-size European banks
Built person by person: roles, company sizes, industries and countries, each person with their own traits. Saved, so every version is seen by the same people.
See how audiences are builtWhat you can ask
The questions you’d ask your customers, if you could.
Use cases
Ads, pages, emails, posts.
Questions
The things people ask first.
No. They’re simulated buyers, built person by person for the market you describe, each with their own role, company and traits. Each one reacts on their own, so you get a room of different opinions, not one average.
Static ads, the first screen of a page, an ad together with the page it leads to, emails, posts for LinkedIn, Instagram and X, and messaging lines like headlines and taglines.
No. It goes before it: cut five versions to the two worth paying to test, and know why.
Yes. Your material is used to run your tests and nothing else.
Early access checks are paid. Tell us what you’re launching and we’ll send the details.
See how buyers react before you spend.
We take on two new teams at a time.