See how your customers react before you launch.
Put an ad, a page or an email in front of a simulated audience of your exact customers. See which version is stronger, and why.In minutes you see which version is stronger, what they noticed and what they thought.
How it works
Three steps.
Message
Ad
Web page
northwall-launch-v2.png
1080 × 1080
Add what you’re testing.
An ad, the first screen of a page, an email, a post or a headline. Add your current version to compare.
Heads of security at mid-size European banks
Say who it’s for.
“Heads of security at mid-size banks” or “CFOs at German manufacturers”. We build the audience; you check it and correct it in plain words.
0
of 300 have reacted
“Clear offer. Who else runs it?”
See how they react.
Hundreds of simulated people each take a quick look, the way real people do, and think it through in their own words.
What you get
An answer you can act on.
Compared with your current ad
Clearly stronger
Weaker
About the same
Clearly stronger
Which version is stronger.
Clearly stronger, about the same, or weaker.
Headline
0%
Button
0%
Logo
0%
Small print
0%
What they actually noticed.
People glance; they don’t read. See which parts of your ad were seen in two seconds, and which never were.
Doesn’t believe “10 minutes”
0%
“That line makes me trust the rest less.”
Sounds like every other vendor
0%
“Stop breaches. Sure. So does everyone in my inbox.”
Why.
What pulled them in and what pushed them away, in their own words.
Back up the 10-minute claim, or drop it
Make the sender visible at first glance
Add one piece of proof
What to change.
Three concrete things to try next, each tied to something they saw or said.
Your audience
One sentence in. 300 people out.
Heads of security at mid-size European banks
The right mix of company sizes, industries, seniority and countries. Saved for every test.Saved, so every test is judged by the same people.
See how audiences are builtWhat you can ask
The questions you’d ask your customers, if you could.
Use cases
Ads, landing pages, emails.
Questions
The things people ask first.
They’re simulated people, built to match the real mix of your market: the right company sizes, industries, seniority and countries. Each one reacts on their own, so you get a room full of different opinions, not one average.
Which version is stronger, what gets noticed at a glance, what people think you’re offering, the objections you’ll hear, and what to change next.
Static ads, the first screen of a web page, emails, posts for LinkedIn, Instagram and X, headlines and taglines, and articles or announcements. Video comes later.
Minutes, not weeks.
Yes. Your material is used to run your tests and nothing else.
We are running a small number of paid pilots. Tell us what you want to test and we will send the details.
Test your next launch on your customers first.
Your first audience can be ready this week.
Get early access