People respond to what they notice, not to what is there.

Phanes started from a simple observation: an AI reads the whole page, and a person never does. So before you can predict how people will react to something, you have to predict what they will see of it.

Phanes is built around that idea. It looks first, the way your customers do, and only then asks what they think. The result is feedback that sounds like your market, because it starts from what your market actually sees.