Use cases · Headlines and taglines
Does the headline say what you think it says?
Up to five versions, shown in place: what people think you offer, and which version is leading.
Why it matters
A headline is read once, fast.
People read a headline once, in passing, and decide what you are. If they get it wrong, every line after it is read in the wrong light. The clever one is often the one nobody got.
How it works
Test it where it lives.
Message
Ad
Web page
5 headlines · Halvarden
Send up to five versions.
Page headlines, ad headlines or taglines, and the one you use today.
CFOs at German manufacturers
Say who it’s for.
“Heads of security at mid-size banks.” We build the audience; you check it.
100
of 100 simulated buyers have reacted
“The tagline is catchy but it tells me absolutely nothing — ‘before lunch’ is marketing fluff, not a metric, and that already makes me suspicious.”
Your buyers read them in place.
Each one says what they think you offer, whether they believe it, and which version they’d keep reading.
Compared with your current headline
Which version is leading.
Your new headline against the one you use today, and why.
“Breaches fixed in ten minutes.”
“Something about speed.”
“A lunch offer? Not sure.”
What they think you offer.
In their own words, set against what you meant.
Understood version B first time
“Deploys in ten minutes. Got it.”
Version A read as a slogan
“Stop breaches before lunch? Cute. What is it?”
Which version is leading, and why.
The reasons, the doubts and the words behind the call.
Keep version B
Put the ten-minute claim in the line under it
Retire version A everywhere it runs
What to fix first.
Ranked, each tied to something they saw or said.
What you do with it
Pick the headline before it goes on everything.
Keep the version people understood. Retire the clever one nobody got. Put it on the page, the ad and the deck.
Get early accessYour current version
Your new version
A leaning aheadYour audience
Who sees it.
Heads of security at mid-size European banks
The buyers you describe: roles, company sizes, industries and countries, each with their own traits. Saved, so every version is seen by the same people.
See how audiences are builtSee how buyers react before you spend.
We take on two new teams at a time.