Use cases · Headlines and taglines
Does the headline say what you think it says?
Type the headline, and the line under it if there is one. We show it where it will live and tell you what people think you offer, and which of your versions lands.
Get early accessWhy it matters
A headline is read once, fast.
People do not re-read. Whatever they take from the first pass is what they think you do. Most headlines say less than their writers believe.
3 s
is what a headline gets
How it works
Test it where it lives.
Message
Ad
Web page
5 headlines · Northwall
Shown on the page, in place
Type the headlines.
Up to five versions, with the line under each. Say where they will sit: a page, an ad, a deck.
CFOs at German manufacturers
Say who reads it.
“CFOs at German manufacturers.” We build the audience and show each headline in place.
0
of 300 have reacted
“Version B says what it is. Version A is clever.”
300 people read each one once.
Each one says what they think you offer, whether they believe it, and which version they would keep reading.
What you learn
Four things, every time.
Compared with your current headline
Clearly stronger
Weaker
About the same
Clearly stronger
Which version is stronger.
Your new message against the current one: clearly stronger, about the same, or weaker.
Got it
0%
Got part of it
0%
Took away something else
0%
Would keep reading
0%
What they think you offer.
What people take the headline to mean, set against what you meant.
Understood version B first time
0%
“Deploys in ten minutes. Got it.”
Version A read as a slogan
0%
“Stop breaches before lunch? Cute. What is it?”
Which version wins, and why.
The versions ranked, with what pulled people in and what put them off.
Keep version B
Put the ten-minute claim in the line under it
Retire version A everywhere it runs
What to change.
Three concrete changes, each tied to something they read or skipped.
Your current version
Your new version
Clearly strongerYour current version
Your new version
Clearly strongerWhat you do with it
Pick the headline before it goes on everything.
Keep the version people understood. Drop the clever one nobody got. Put it on the page, the ad and the deck.
Get early accessYour audience
Who judges it.
Heads of security at mid-size European banks
Headlines are judged by the people who will read them: the right roles, seniority and industries.
See how audiences are builtTest your next launch on your customers first.
Your first audience can be ready this week.
Get early access