Use cases · Articles and announcements
Would they read past the first paragraph?
Paste the article or announcement. We show it the way it will be published and tell you whether people start, how far they get, and what they remember.
Get early accessWhy it matters
An announcement is skimmed, not read.
People read the title and the first lines, then decide. Whether your point is in the first paragraph or the fifth decides whether anyone sees it.
2 parag raphs
is how far most people get
How it works
Test it where it lives.
Message
Ad
Web page
Announcement · Northwall
Title, byline, body
Paste the article.
Title, byline, body. Add the version you would publish today to compare.
Heads of security at mid-size banks
Say who reads it.
“Heads of security at mid-size banks.” We build the audience and show the piece as published.
0
of 300 have reacted
“Read the title and the first lines. Stopped there.”
300 people start reading, and stop where they would.
Each one says how far they read, what they remember, and what they would tell a colleague.
What you learn
Four things, every time.
Compared with your current draft
Clearly stronger
Weaker
About the same
Clearly stronger
Which version is stronger.
Your new message against the current one: clearly stronger, about the same, or weaker.
Title
0%
First paragraph
0%
Fourth paragraph
0%
CEO quote
0%
How far they read.
Where readers stop, paragraph by paragraph, and what they had taken in by then.
News is in paragraph four
0%
“The ten-minute number should be the title.”
Quote from the CEO skipped
0%
“I don’t read CEO quotes.”
What they remember.
The one thing people would tell a colleague, set against what you meant them to remember.
Put the news in the title
Move the proof into the first paragraph
Cut the CEO quote
What to change.
Three concrete changes, each tied to something they read or skipped.
Your current version
Your new version
Clearly strongerYour current version
Your new version
Clearly strongerWhat you do with it
Move the point up before you publish.
Put the news in the title. Put the proof in the first paragraph. Cut what nobody reached. Publish the version that won.
Get early accessYour audience
Who judges it.
Heads of security at mid-size European banks
Articles are judged by the people who would read them: the right roles, seniority and industries.
See how audiences are builtTest your next launch on your customers first.
Your first audience can be ready this week.
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