Use cases · Articles and announcements
What do they take from your announcement?
Paste the article or announcement. We tell you what people take away and what they doubt.
Why it matters
An announcement is skimmed, not read.
People read the title, the first paragraph and whatever stands out. What they take away is what you put there.
How it works
Test it where it lives.
Message
Ad
Web page
Announcement · Halvarden
Paste the piece.
An announcement, a blog post or a press release, and the version you’d publish today.
Heads of security at mid-size banks
Say who it’s for.
“Marketing leads at B2B software companies.” We build the audience; you check it.
100
of 100 simulated buyers have reacted
“The ten-minute number is the news. It’s in paragraph four.”
See how they react.
Each one says what they take away and what they doubt.
Compared with your current draft
Which version is leading.
Your new draft against the one you’d publish today, and why.
News is in paragraph four
“The ten-minute number should be the title.”
Doubts ten minutes on their stack
“Ten minutes on what setup? Not ours.”
What they took away and doubted.
In their own words, set against what you meant.
Put the news in the title
Move the proof into the first paragraph
Back up the ten-minute claim
What to fix first.
Ranked, each tied to something they saw or said.
What you do with it
Fix the piece before it goes out.
Move the point into the first paragraph. Publish the version that’s leading.
Get early accessYour current version
Your new version
A leaning aheadYour audience
Who sees it.
Heads of security at mid-size European banks
The buyers you describe: roles, company sizes, industries and countries, each with their own traits. Saved, so every version is seen by the same people.
See how audiences are builtSee how buyers react before you spend.
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