Use cases · LinkedIn posts
Would they stop scrolling? Would they tap “see more”?
Paste the post. We put it in a feed between other posts and tell you whether people stop, whether they open the rest, and what they take from it.
Get early accessWhy it matters
A post gets a moment in the feed.
People see the first two lines and the picture, and keep scrolling. Whether they tap “see more” is decided before they read anything else.
1.7 s
is what a post gets in the feed
How it works
Test it where it lives.
Message
Ad
Web page
LinkedIn post · Northwall
Text, picture, link
Paste the post.
Text, picture, link. Add the version you would post today to compare.
CMOs at US enterprise software companies
Say whose feed it shows up in.
“CMOs at US enterprise software companies.” We build the audience and the feed around them.
0
of 300 have reacted
“Stopped for the picture. Didn’t tap see more.”
300 people scroll past, or stop.
Each one says whether they stopped, whether they opened the rest, and what they took away.
What you learn
Four things, every time.
Compared with your current post
Clearly stronger
Weaker
About the same
Clearly stronger
Which version is stronger.
Your new message against the current one: clearly stronger, about the same, or weaker.
Picture
0%
First two lines
0%
“See more”
0%
Link
0%
Would they stop.
Whether the first two lines and the picture earn a pause in a moving feed.
First line gives nothing away
0%
“Most breaches are contained in days. And?”
Picture did the work
0%
“The image stopped me, the text didn’t keep me.”
What they take away.
What people think the post says, set against what you meant.
Put the ten-minute claim in the first line
Move the point above “see more”
Keep the picture, cut the second paragraph
What to change.
Three concrete changes, each tied to something they read or skipped.
Your current version
Your new version
Clearly strongerYour current version
Your new version
Clearly strongerWhat you do with it
Fix the first two lines before you post.
Lead with the line people stopped for. Move the point above “see more”. Swap the picture that was ignored. Post the version that won.
Get early accessYour audience
Who judges it.
Heads of security at mid-size European banks
Posts are judged by the people you want in your comments: the right roles, seniority and industries, scrolling the way they really do.
See how audiences are builtTest your next launch on your customers first.
Your first audience can be ready this week.
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