Use cases · LinkedIn posts
Do the first lines land? Would they tap “see more”?
Paste the post. We show it to your buyers and tell you what they notice in the first lines, whether they’d open the rest, and what they take from it.
Why it matters
A post gets a glance.
People see the first lines before “see more”, and the picture if there is one. The first two lines carry the post, not what comes after.
2 s
is what we check first
How it works
Test it where it lives.
Message
Ad
Web page
LinkedIn post · Halvarden
Paste the post.
Text only or text with an image, and the version you’d post today.
CMOs at US enterprise software companies
Say who it’s for.
“Heads of security at mid-size banks.” We build the audience; you check it.
100
of 100 simulated buyers have reacted
“The tagline is catchy but it tells me absolutely nothing — ‘before lunch’ is marketing fluff, not a metric, and that already makes me suspicious.”
Your buyers see it in place.
Each one says what they noticed, what they took away and what they doubt.
Compared with your current post
Which version is leading.
Your new post against the one you’d post today, and why.
Picture
First two lines
“See more”
Link
What they noticed in two seconds.
Which parts were seen at a glance, and which never were.
First line gives nothing away
“Most breaches are contained in days. And?”
Picture says more than the text
“The picture says urgency. The text doesn’t say what it is.”
What they took away and doubted.
In their own words, set against what you meant.
Put the ten-minute claim in the first line
Move the point above “see more”
Keep the picture, cut the second paragraph
What to fix first.
Ranked, each tied to something they saw or said.
What you do with it
Fix the post before it goes out.
Put the point in the first line. Make the picture carry it. Post the version that’s leading.
Get early accessYour current version
Your new version
A leaning aheadYour audience
Who sees it.
Heads of security at mid-size European banks
The buyers you describe: roles, company sizes, industries and countries, each with their own traits. Saved, so every version is seen by the same people.
See how audiences are builtSee how buyers react before you spend.
We take on two new teams at a time.