Audiences
Your exact customers, built in a minute.
Every Phanes test runs on an audience made for you: a few hundred simulated people with the lives, jobs and worries of the customers you actually sell to, whether they are businesses or the general public.
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It starts with one sentence.
Describe your customer the way you would to a colleague. We pick out who you mean, build the audience and show it back to you in plain words.
You stay in charge.
If something looks off, say so in words. No sliders, no settings.
Or start from the library.
Common audiences are ready to go, from heads of security to CFOs.
You write
Heads of security
Role
at
mid-size
Company size
European
Region
banks
Industry
We show you
300 people, mostly 40 to 55, two thirds at companies with more than 1,000 staff, across DACH, the UK and the Nordics.
Fewer from insurance, more from retail banks
Audience updated
02
A realistic mix, not 300 copies.
A room full of identical people tells you nothing. So the audience is built to look like your market: the right share of big and small companies, industries, countries and levels of seniority.
Things that go together, go together.
Bigger companies have bigger teams. Longer careers come with more senior titles. The audience respects that.
No two people alike.
Same market, 300 different jobs, worries and levels of patience.
Heads of security, Europe · 300 people
Industry
Banking and insurance 31%
Manufacturing 24%
Software 18%
Other 27%
Company size
250 to 1,000 34%
1,000 to 5,000 41%
Over 5,000 25%
Region
DACH 38%
UK and Ireland 27%
Nordics 19%
Other EU 16%
Seniority
Head of 46%
Director 33%
C-level 21%
03
Every tile is a person.
Open any tile and you meet someone specific. Not a “persona” slide with a stock photo, but a customer with a job to do and reasons to say no.
R. K., 47
Chief information security officer
Who they are
Regional bank, 900 staff. Graz, Austria. Six years in the role, reports to the CFO, team of seven.
What they care about
Passing audits without drama. Fewer tools, not more. Not being the person who approved the thing that failed.
How they buy
Shortlists from peers and analyst notes, never from ads alone. Wants a reference customer in banking before a first call.
How they think
Sceptical of vendor claims
Thinks things through
Appetite for risk
Knows your brand
04
Each one looks for themselves.
Real people don’t all notice the same things. Neither do ours. Someone who cares about the topic looks longer and takes in more; someone in a hurry catches the headline and moves on.
That’s why the reactions differ.
Three people, one ad, three different things seen.
E. V.
In a hurry
S. N.
Curious
T. B.
Really interested
05
Saved, so every test is a fair fight.
Your audience is kept exactly as built. Version A, version B and next month’s rerun are judged by the very same 300 people, so a change in the result comes from your work, not from a new crowd.
Grow it when you need to.
Add people and the original ones stay.
Reuse it everywhere.
The same customers can look at your ad today and your landing page tomorrow.
Heads of security, Europe
Ad, version A
12 Sep
Ad, version B
12 Sep
Landing page
19 Sep
Ad, version C
Next month
Same 300 people every time
Ready to go
Start from the library, or describe your own.
Test your next launch on your customers first.
Your first audience can be ready this week.
Get early access