Audiences
The people you sell to, in one sentence.
Every check runs on an audience built for you: as many simulated buyers as you need, each with the job, company and worries of the people you sell to, business buyers or the general public.
100simulated buyers, built from one sentence
01
It starts with one sentence.
Describe your buyers the way you would to a colleague. We pick out who you mean, build the audience and show it back to you in plain words.
You stay in charge.
If something looks off, say so in words, and we change it. No sliders, no settings.
One sentence is enough.
Add more if you know it: regions to leave out, a seniority, a company size.
You write
Heads of security
Role
at
mid-size
Company size
European
Region
banks
Industry
We show you
People mostly in their 40s and 50s, at larger companies, across DACH, the UK and the Nordics.
Fewer from insurance, more from retail banks
Audience updated
02
A spread, not copies of one person.
A room of identical people tells you nothing. So your audience is built with a spread of company sizes, industries, countries and levels of seniority, set from your description, and you see the mix before anything runs.
Things that go together, go together.
Bigger companies have bigger teams. Longer careers come with more senior titles.
No two people alike.
Same market, different jobs, worries and levels of patience.
Heads of security, Europe · 100 people
Industry
Banking and insurance
Manufacturing
Software
Other
Company size
250 to 1,000
1,000 to 5,000
Over 5,000
Region
DACH
UK and Ireland
Nordics
Other EU
Seniority
Head of
Director
C-level
03
Every tile is a person.
Open any tile and you meet someone specific. Not a “persona” slide with a stock photo, but a customer with a job to do and reasons to say no.
Head of security · bank, 1,900 staff
Noticed
the 10-minute line
Thinks it is
a cloud security tool
Matters
somewhat; breaches do
Doubts
“10 minutes”
Takes away
a faster deploy
04
Each one looks for themselves.
People don’t all notice the same things. Neither do ours. Someone who cares about the topic looks longer and takes in more; someone in a hurry catches the headline and moves on.
That’s why the reactions differ.
Three people, one ad, three different things seen.
E. V.
In a hurry
S. N.
Curious
T. B.
Really interested
05
Saved, so every test is a fair fight.
Your audience is kept exactly as built. Version A, version B and next month’s rerun are seen by the very same people, so a change in the result comes from your work, not from a new crowd.
Grow it when you need to.
Add people, and the original ones stay.
Reuse it everywhere.
The same buyers can look at your ad and the page it leads to.
Heads of security, Europe
Ad, version A
12 Sep
Ad, version B
12 Sep
Landing page
19 Sep
Ad, version C
Next month
The same people every time
Audiences
Who you can describe.
Business buyers or the general public. Some of the audiences people describe:
See how buyers react before you spend.
We take on two new teams at a time.
Get early access