Use cases · Ads
Find out what your ad says in two seconds.
Upload a static ad and the one you run today. See what your buyers notice, what they take away and doubt, and which version is leading.
Why it matters
An ad gets a glance.
People take in the headline, maybe the picture, and move on. Whether your offer, your proof or your button registers at all is decided in that glance. Today you find out after the money is spent.
2 s
is what we check first
How it works
Test it the way it will be seen.
Message
Ad
Web page
halvarden-launch-v2.png
Upload the ad.
A static ad, and the one you run today to compare.
Heads of security at mid-size European banks
Say who it’s for.
“Heads of security at mid-size banks.” We build the audience; you check it.
100
of 100 simulated buyers have reacted
“The tagline is catchy but it tells me absolutely nothing — ‘before lunch’ is marketing fluff, not a metric, and that already makes me suspicious.”
Your buyers glance, then think.
Each one takes a glance, then says what they took away and what they doubt.
Compared with your current ad
Which version is leading.
Your new ad against the one you use today, and why.
Headline
nearly all of 100
Logo
about 60 of 100
“Deploys in 10 minutes”
about 50 of 100
Button
about 10 of 100
What they noticed in two seconds.
Which parts were seen at a glance, and which never were.
Doesn’t believe “10 minutes”
“That line makes me trust the rest less.”
Sounds like every other vendor
“Stop breaches. Sure. So does everyone in my inbox.”
What they took away and doubted.
In their own words, set against what you meant.
Back up the 10-minute claim, or drop it
Make the sender visible at first glance
Add one piece of proof
What to fix first.
Ranked, each tied to something they saw or said.
What you do with it
Fix the ad before it runs, not after.
Move the claim people doubted. Make the sender visible. Add the proof that was missing. Check the new version against the old one, then buy the media.
Get early accessYour current version
Your new version
A leaning aheadYour audience
Who sees it.
Heads of security at mid-size European banks
The buyers you describe: roles, company sizes, industries and countries, each with their own traits. Saved, so every version is seen by the same people.
See how audiences are builtSee how buyers react before you spend.
We take on two new teams at a time.