Use cases · Ad and page together
The ad makes a promise. The page has to keep it.
Send your ad and the page it leads to. Each person sees your ad, then your page. We quote what they expected and what they took away.
The promise
“Deploys in 10 minutes”
“The headline is reasonable but I’m not seeing the ‘10 minutes’ claim backed up anywhere on this screen, and ‘complete visibility’ is the kind of thing every vendor says.”
Head of IT Security · Pharmaceutical manufacturer, 720 staff
How it works
Test it the way it will be seen.
Message
Ad
Web page
halvarden-launch-v2.png
Send the ad and the page.
Your ad, the page’s address, and what the ad promises in one line.
Heads of security at mid-size European banks
Say who it’s for.
“Heads of security at mid-size banks.” We build the audience; you check it.
The promise
“Deploys in 10 minutes”
“The headline is reasonable but I’m not seeing the ‘10 minutes’ claim backed up anywhere on this screen, and ‘complete visibility’ is the kind of thing every vendor says.”
Head of IT Security · Pharmaceutical manufacturer, 720 staff
Each person sees your ad, then your page.
We quote what they expected and what they took away.
What you get
An answer you can act on.
Compared with your current ad
Which version is leading.
Your new ad against the one you use today, and why.
Headline
nearly all of 100
Logo
about 60 of 100
“Deploys in 10 minutes”
about 50 of 100
Button
about 10 of 100
What they noticed in two seconds.
Which parts were seen at a glance, and which never were.
Doesn’t believe “10 minutes”
“That line makes me trust the rest less.”
Sounds like every other vendor
“Stop breaches. Sure. So does everyone in my inbox.”
What they took away and doubted.
In their own words, set against what you meant.
The promise
“Deploys in 10 minutes”
“The headline is reasonable but I’m not seeing the ‘10 minutes’ claim backed up anywhere on this screen, and ‘complete visibility’ is the kind of thing every vendor says.”
Head of IT Security · Pharmaceutical manufacturer, 720 staff
What they expected, and what they took away from your page.
In their words.
Back up the 10-minute claim, or drop it
Make the sender visible at first glance
Add one piece of proof
What to fix first.
Ranked, each tied to something they saw or said.
Your audience
Who sees it.
Heads of security at mid-size European banks
The buyers you describe: roles, company sizes, industries and countries, each with their own traits. Saved, so every version is seen by the same people.
See how audiences are builtSee how buyers react before you spend.
We take on two new teams at a time.