How it works
Five steps behind every answer.
What happens between sending your versions and reading your report.
Your buyers, built person by person.
Your sentence becomes a recipe of roles, company sizes, industries and countries, with the links between them: bigger companies, bigger teams; longer careers, more senior titles. Then each person gets their own traits: how sceptical they are, how carefully they think, how much the topic matters to them, whether they know your brand.
Every person has a role, a company, a country and five traits: how sceptical they are, how carefully they think, their appetite for risk, how much the topic matters to them, and whether they know your brand.
How audiences are built →Heads of security at mid-size European banks
Role
Company size
Industry
Country
Head of security · bank, 1,900 staff
sceptical
careful thinker
topic matters
knows the brand
appetite for risk
The glance.
Our attention model, trained on real eye-tracking recordings, estimates where each person’s eyes land in the first two seconds. Each one sees only what they’d notice; the small print stays unread.
That’s where “noticed by” comes from: how many of the 100 had their glance land on each part. Text too small or faint to read stays blurred for them.
Noticed by
Headline
nearly all
Headline
nearly all
Logo
about 60 of 100
Logo
about 60 of 100
“Deploys in 10 minutes”
about 50 of 100
“10 minutes”
about 50 of 100
Button
about 10 of 100
Button
about 10 of 100
The reaction.
Each person meets your ad, email or page as it would reach them, and thinks it through: what they noticed, what they think it is, whether it matters to them, what they take away and what they doubt.
Nobody is asked for a score, and nobody sees two versions side by side. Their words become the quotes, the doubts and the themes in your report.
Head of security · bank, 1,900 staff
Noticed
the 10-minute line
Thinks it is
a cloud security tool
Matters
somewhat; breaches do
Doubts
“10 minutes”
Takes away
a faster deploy
The page.
Each person sees your ad, then your page. We quote what they expected and what they took away.
The promise
“Deploys in 10 minutes”
“The headline is reasonable but I’m not seeing the ‘10 minutes’ claim backed up anywhere on this screen, and ‘complete visibility’ is the kind of thing every vendor says.”
Head of IT Security · Pharmaceutical manufacturer, 720 staff
The verdict.
Your versions are compared head to head on their wording. The people explain the verdict; they don’t vote on it.
The people explain the verdict; they don’t vote on it.
Verdict
A
Take forward“Contain any breach in six hours.”
Says something specific.
B
Fix first“Security posture, simplified.”
Could be any vendor’s line.
A leaning ahead on the wording.
What you’ll find out, every time.
About your versions
- which one is leading
- what to fix first
- what to try next
About attention
- what we estimate gets noticed in the first two seconds
- what nobody sees
- whether they know who it’s from
About your buyers
- what they think you’re offering
- what they take away
- what they doubt
Compare when you can.
Set a new version against the one you use today. The simulation never prints a click rate, a conversion rate or a sales forecast.
See how buyers react before you spend.
We take on two new teams at a time.