Phanes

How it works

It looks the way people look. Then it listens.

Three things happen every time you run a test.

01

The glance.

People give a feed ad about two seconds. We work out which parts of your ad, page or email would be noticed in that time, and show each simulated person only that. The small print stays unread, as it does in life.

What is there

What is noticed

02

The people.

We build a few hundred customers who match your description: the right mix of company sizes, industries, seniority and countries. Each one meets your ad in its setting and thinks it through: what I noticed, what I think this is, does it matter to me, what I doubt, what I do next.

RK

R. K., 47 · CISO · regional bank

“Ten minutes sounds like marketing. But at least they commit to a number.”

03

The verdict.

Your versions are compared head to head, several times and in both orders. If the comparisons disagree, the answer is “too close to call”. The people explain the verdict; they do not vote on it.

B
B
A
B
B
B
B
A
B
B

Ten comparisons. Eight for version B.

Version B compared with version A

Clearly stronger

What you’ll find out, every time.

About your versions

Which one is stronger

How sure we are about it

What to try next

About attention

What gets noticed at a glance

What nobody sees

Whether they know who it’s from

About your customers

What they think you’re offering

The objections you’ll hear

The reactions nobody expected

Test your next launch on your customers first.

Your first audience can be ready this week.

Get early access