Use cases
What you can test.
Every check works the same way: send your versions, describe your buyers, read the report. What changes is how each kind is shown and what we look at.
01 · Ads
What does your ad say in two seconds?
What buyers notice at a glance, what they take away and doubt, and whether it leads the ad you run today.
Static ads for LinkedIn, Instagram, X, display and print.
02 · Landing pages
Does your page make sense at first glance?
What a visitor understands from the first screen, what makes them doubt it, and whether they find the button.
The first screen of any page.
03 · Ad and page together
Does your page keep your ad’s promise?
Each person sees your ad, then your page. We quote what they expected and what they took away.
A static ad and the page it leads to.
The promise
“Deploys in 10 minutes”
“The headline is reasonable but I’m not seeing the ‘10 minutes’ claim backed up anywhere on this screen, and ‘complete visibility’ is the kind of thing every vendor says.”
Head of IT Security · Pharmaceutical manufacturer, 720 staff
04 · Emails
What do they take from your email?
What people take from the sender and subject line, and what they take away and doubt once they open it.
Sales emails, newsletters, announcements.
05 · LinkedIn posts
Do the first lines land? Would they tap “see more”?
Your post in front of your buyers: what they notice in the first lines, whether they’d open the rest, and what they take from it.
Company and personal posts, promoted posts.
06 · Instagram posts
What do they see in the picture? Would they read the caption?
Your picture and caption in front of your buyers: what they see in the picture, whether the caption gets read, and what they take from it.
Organic and promoted posts.
07 · X posts
Does the first line land? What do they take from it?
Your post in front of your buyers: what they notice in the first line, and what they take from it.
Posts and link cards.
08 · Headlines and taglines
Does the headline say what you think it says?
Up to five versions, shown in place: what people think you offer, and which version is leading.
Page headlines, ad headlines, taglines.
09 · Articles and announcements
What do they take from your announcement?
What people take from your piece, and what they doubt.
Announcements, blog posts, press releases.
Want to test something that isn’t here? Say so in the early access form.
See how buyers react before you spend.
We take on two new teams at a time.