Use cases
What you can test.
Every test works the same way: add the thing, say who it is for, see how they react. What changes is where we show it, what we look at, and what you learn. Eight kinds today.
01 · Ads
What does your ad say in two seconds?
What people notice in a glance, what they take away, and whether it beats the ad you run today.
Static ads for LinkedIn, Instagram, X, display, print.
02 · Landing pages
Does your page make sense in five seconds?
What a visitor arriving from your ad understood, what stopped them, and whether they found the button.
The first screen of any page, laptop and phone.
03 · Emails
Would they open it? Would they read on?
Your email in an inbox between other emails: whether it gets opened, how far people read, and what they take away.
Sales emails, newsletters, announcements.
04 · LinkedIn posts
Would they stop scrolling? Would they tap “see more”?
Your post in a feed between other posts: whether people stop, open the rest, and what they take from it.
Company and personal posts, promoted posts.
05 · Instagram posts
Would they stop on it? Would they read the caption?
Your picture and caption in a feed: whether people stop, what they see in the picture, whether the caption gets read.
Feed posts, promoted posts.
06 · X posts
Would they stop? Would they open the link?
Your post in a timeline: whether people stop, tap the link, and what they take away.
Posts and link cards.
07 · Headlines and taglines
Does the headline say what you think it says?
Up to five versions, shown where they will live: what people think you offer, and which version lands.
Page headlines, ad headlines, taglines.
08 · Articles and announcements
Would they read past the first paragraph?
Your piece as it will be published: whether people start, how far they get, and what they remember.
Announcements, blog posts, press releases.
More kinds are added as pilots ask for them. If you want to test something that is not here, say so in the early access form.
Test your next launch on your customers first.
Your first audience can be ready this week.
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