Use cases · Landing pages
Does your page make sense at first glance?
Paste the address. We take the first screen, the way a visitor arriving from your ad meets it, and tell you what they understood, what made them doubt it and whether they found the button.
Why it matters
A visitor decides on the first screen.
Someone arrives from your ad, sees the first screen and decides whether this is for them. They don’t read on to find out.
How it works
Test the first screen the way visitors meet it.
Message
Ad
Web page
halvarden.io
Paste the address.
We take the first screen. Add the current page to compare.
CFOs at German manufacturers
Say who’s arriving.
From an ad, a search or an email. “CFOs at German manufacturers.” We build the audience; you check it.
100
of 100 simulated buyers have reacted
“The tagline is catchy but it tells me absolutely nothing — ‘before lunch’ is marketing fluff, not a metric, and that already makes me suspicious.”
Your buyers arrive and look.
Each one says what they understood, what they doubt, and whether they found the button.
Compared with your current first screen
Which version is leading.
Your new page against the one you use today, and why.
Headline
Line under it
Button
Menu
What they noticed in two seconds.
Which parts were seen at a glance, and which never were.
Can’t tell who it’s for
“Is this for a bank my size, or for the big ones?”
Didn’t find the button
“I was looking for a price. There’s a demo.”
What they understood.
What visitors think you offer, set against what you meant.
Say who it’s for in the first line
Put the one button above the fold
Answer the price question, or say why not
What to fix first.
Ranked, each tied to something they saw or said.
What you do with it
Fix the first screen before the traffic arrives.
Make the headline say what the page is for. Move the proof up. Make the button findable. Then check the new screen against the old one before you send the campaign to it.
Get early accessYour current version
Your new version
A leaning aheadYour audience
Who sees it.
Heads of security at mid-size European banks
The buyers you describe: roles, company sizes, industries and countries, each with their own traits. Saved, so every version is seen by the same people.
See how audiences are builtSee how buyers react before you spend.
We take on two new teams at a time.