Sample result
This is what you get back.
One LinkedIn ad, shown to 300 simulated heads of security and compared with the ad it would replace. The company is invented. The result is laid out exactly as you would see it.
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Simulations
Launch ad, new version
Launch ad, new version
Ad · LinkedIn feed · Heads of security, Europe · 300 simulated people · Goal: would they click?
Share
Change it and run again
Overview
What they saw
Reactions
People · 300
The short answer
Most heads of security understand the offer, but few believe the “10 minutes to deploy” claim.
Compared with your current ad
Clearly stronger
Weaker
About the same
Clearly stronger
Some signal
What does this mean?
Against typical LinkedIn ads
Above typical
Bottom
Below
Typical
Above
Top
Stronger than most of the 20 comparable ads we keep as a yardstick.
Some signal
What they saw
A two-second glance in the feed.
Noticed by
Headline
91%
Product shot
78%
“10 minutes” claim
61%
Button
52%
Logo
34%
Small print
3%
Only a third noticed who the ad is from.
Where they drop off
Each step against what is typical for this kind of ad.
01
Noticed it
88%
Above typical
02
Understood it as intended
64%
Typical
03
Cared
Weakest stepBelow typical
04
Would act
Typical
What pulled them in
In their own words.
Speaks to a real headache
41%
“Breach response eats my week. If this cuts that down, I want to know more.”
CISO · logistics · 2,400 staff
Short and easy to grasp
33%
“I understood what they sell in one glance, which is rare.”
Head of security · fintech · 600 staff
Clean, serious look
18%
“Doesn’t shout. Looks like a vendor that would survive procurement.”
Security director · manufacturing
What pushed them away
Things to consider, not proof.
Doesn’t believe “10 minutes”
47%
“Nothing in my environment deploys in 10 minutes. That line makes me trust the rest less.”
CISO · insurance · 3,800 staff
Sounds like every other vendor
31%
“Stop breaches. Sure. So does everyone in my inbox.”
Head of IT security · retail · 1,200 staff
No proof, no names
22%
“Who else uses it? No customer, no number, no analyst.”
CISO · energy · 7,500 staff
What to try next
Each one comes from something on this page.
Back up the 10-minute claim, or drop it
When we hid the claim, reactions improved. Try a customer name or a measured figure instead.
From a show-or-hide test
Make the sender visible at first glance
Only 34% noticed the logo. Make it larger or move it next to the headline.
From what they saw
Add one piece of proof
A customer logo or a number answers the most common objection.
From what pushed them away
Change it and run again
Unusual reactions
People who reacted unlike anyone else. Worth a read.
All 300 people
CISO · regional bank · 900 staff
“I’d forward this to my deputy precisely because it is bold. We need vendors who commit to numbers.”
Read their thought process
Head of security · pharma · 12,000 staff
“I read the small print first. ‘Standard cloud setups’ tells me it won’t fit us.”
Read their thought process
Security lead · software · 350 staff
“I thought this was a recruitment ad for a security firm.”
Read their thought process
This is a simulation: a well-informed second opinion, not a measurement of real customers.
Check with real people
SoonWhat you’re looking at
The short answer
One sentence you can repeat in a meeting, and whether the new version is clearly stronger, about the same, or weaker than what you run today.
What they saw
Where the eye lands in a two-second glance, and the share of customers who noticed each part. Here only a third noticed who the ad was from.
Where they drop off
Noticed, understood, cared, would act: each step against what is typical for ads like yours, with the weakest step marked.
What pulled them in, what pushed them away
The themes in their own words, with how common each one is. Here the “10 minutes” claim costs more trust than it wins.
What to try next
Three concrete changes, each tied to something the customers saw or said. Change it and run again in a click.
Unusual reactions
The people who reacted unlike anyone else. Open any of them to read their whole train of thought.
Test your next launch on your customers first.
Your first audience can be ready this week.
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